Ruthless Marketing Tip #259: Self-Interest is the #1 motivator behind all human action. Our job as marketers is to manipulate this self-interest.  It all starts with the prospects emotional desires seeking fulfillment… [...]

Ruthless Marketing Tip #792 The path of least resistance leads to a life of mediocrity. But, when given two choices - most people will always take that path. They almost always take the easy way. It’s human nature. [...]

Assault umbrella (AU-15)? Have you heard about the several hours long manhunt for 42-year-old Michael Di Marzo visiting his mother, who had been suffering from complications with diabetes? [...]

A great way to connect on a personal level with your readers is to add a part of your personal life to it. People want to connect and trust you. You need them to connect and trust you to build your brand and business. When they trust you they are [...]

A reader asks: “Why do I need video and audio on my website?” The simple answer: Multimedia is quickly becoming a necessity to the sustainability and future of online businesses. Very soon, all online business owners and marketers without exception will need to incorporate multimedia into their marketing strategies to [...]

A reader asks: “Where exactly is the best place to get ideas for good direct mail campaigns?” He wants to integrate direct mail into his business but believes he is stuck at step 1. Here are a couple of the ideas we shared with him: 1. You can hire a direct [...]

Way back in 2001, I actually started my first business after attending a single live seminar. Like you, I had avoided live events for well over 2 years while “playing” at business, but it only took ONE seminar to show me the error of my ways and literally change my [...]

Have you ever noticed good marketing has a lot in common with religion? In fact, we can usually boil the success of either successful marketing or religion down to 5 critical factors: The story must be emotional It must make BIG promises It must appeal to fear (and/or greed) It [...]

Do you know why most of the main articles in newspapers start with headlines relating to disasters, murders, sex and corruption? It’s because that’s what sells newspapers. [...]

I always get people asking me what to do or look out for when doing printed advertising. Since many folks have NEVER done printed advertising this checklist should be helpful. Enjoy! [...]